I myself, am not cool.

I can happily admit that I’ve never been cool. Well, I can happily admit it now, as a middle aged old duffer anyway.

Cool is a concept far beyond the nature of a description of temperature. It’s a way of being. It represents to so many that which is the nebulous goal we should all be struggling for. Have a watch at the way Xander Harris in Buffy the Vampire Slayer debates the question.

To be cool is to be hot in some ways but not in others. But cool is also seen in cases of being very much not hot. But that doesn’t mean cold. And as cool doesn’t last, it also doesn’t mean you’ve become hot if you’re no longer cool. You don’t warm up or cool down.

Clear?

Cool as a relative state changes and grows every day but no-one can truly know what is cool until ‘it’ lands. If you could go back in time and suggest that the term ‘on fleek’ was going to be something which sweeps the world, entering our cultural lexicon as a marker of somethings relative coolness, I’m sure that whoever you spoke with would question your sanity. But nonetheless, here we are with that ridiculous phrase.

Maybe it’s because I don’t understand it that it makes no sense in terms of it’s cool? So if that’s the case, who needs to understand a thing to allow it to be considered for cool?

Cool is very often the focus of the younger of our population and there are armies of people working day and night to give them their fix for cool. But is it? Even as I write, I consider ‘proper’ grown-ups of my age or older and am forced to admit that the cool is there as well, just about different things. Parents seem to perpetually be comparing children. Their abilities, their achievements, anything. Not only will they be showing off that they are better than everyone else but there is that level of prestige which comes from going on the ‘right’ holidays, sending the kids to the ‘right’ schools, and the classic, driving the ‘right’ car. Don’t believe me? Watch the mighty Bruce Campbell and see what you think.

So does this mean that cool is nothing more than a manufactured construct which can be guided by the power brokers of the world by making sure that the right messages are being seen and repeated by the right people?

Yes and no.

Yes, the armies of people working on the next One Direction are following a plan of how to create this commodity and the members of the group themselves are a tool as well but on the reverse, aren’t they all labouring under the huge risk that their product isn’t deemed cool? No matter the amount of time and effort which goes into a project, ticking all the right boxes to make a big splash, there will always be the risk that it just fizzles out. That would leave huge numbers of people at risk, livelihoods crushed, business going under, families at risk.

I write the stories I write, not in an attempt to be cool, to be ‘on fleek’, but to be a writer of those stories. I wanted to read them so I wrote them. I’ve given up hunting down the elusive cool because it just doesn’t make sense.

Shouldn’t we do things because they make us happy rather than just because it’s cool?

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